Odys Podcast: The High Stakes Growth Show

Competitors clone entire websites overnight, file fake DMCA claims, and flood rival pages with manufactured traffic to tank their engagement metrics. That is the day-to-day reality of iGaming SEO.
Darko Brzica, founder of Occam Digital and co-owner of Presswhiz, breaks down how link building actually works in a vertical where operators burn hundreds of thousands with no strategy, where PBNs function as sellable company assets, and where Google's Helpful Content Update punished the wrong signal.
Listen for Darko's approach to building link profiles competitors cannot replicate, why brand signals now matter more than raw authority, and his take on why LLM optimization is just SEO with a new label.

The Dead Internet Theory predicted that bots and AI content would overtake human-made content online. According to Robert Niechciał, that's already happened.
In this conversation, Robert explains what's really running under the hood of AI search and why the fundamentals of SEO haven't changed as much as the buzzwords suggest.
He walks through how to build AI automation pipelines that produce stable, repeatable results at scale, why single-shot prompting is the fastest way to fall behind your competitors, and where human judgment still matters in an AI-first workflow.
Robert is CTO of Vestigio and co-founder of SensAI Academy, where he's trained over 1,000 professionals on production AI systems.
Listen for the specific framework he uses to test prompt stability across a million iterations.

Most B2B companies have identical products, no marketing budget, and a founder who believes the product will sell itself. S
Surya Palli consults iGaming platform providers, payment companies, and game studios on exactly this problem. He keeps finding the same pattern: founders who invest in product and tech teams but treat marketing as something they'll do once they already have revenue.
In this conversation he breaks down why competing on features is a dead end when hundreds of white label providers offer the same thing, how he extracts founder origin stories to build brand positioning that competitors can't replicate, why spending a million on a conference stand while running a broken website is the most common waste of money in the industry, and what certain brands do at events that the rest of the market talks about for months.
Surya also hosts iGaming Real Talk and has built brand architecture for companies including Bettorify from the ground up. If you run or market a B2B company and your first instinct is to compete on features, this conversation will explain why that approach stops working the moment a new competitor launches with the same product and a better story.

Index construction solves 80% of SEO problems - that's the claim Pavel Klimakov makes in this foundational walkthrough of the complete semantic SEO framework.
Pavel is an admin of the Holistic SEO community and a semantic search researcher trained under Koray Tugberk Gubur's system.
He covers how Google organizes knowledge into domains, why source context (what your business actually sells) anchors every content decision, and where the boundaries of topical radius sit before you start hurting your own site.
The second half shifts to AI: why AI-generated content has pushed every website to average quality, why Google Gemini is the worst model to use for content production, and what distillation-based architectures mean for detection. I
f you're building or auditing a semantic SEO strategy in 2026, this is the foundational walkthrough.

Kyle Roof has run more controlled SEO experiments than almost anyone in the industry - over 750 single-variable tests, including ranking a page of Lorem Ipsum text.
In this conversation, he lays out which ranking factors actually move the needle and which ones the industry has been wasting time on for years. He explains the specific mechanism behind why AI-generated content gets devalued by Google (it's not about detecting AI), why grammar and reading level have zero ranking impact, and why the strongest ranking signal is one most SEOs have never considered.
Kyle is the creator of Page Optimizer Pro and the only SEO practitioner who holds a patent on a ranking methodology.

Most casinos post a bonus graphic, count the likes, and never check whether a single player who came from social media is still active 30 days later.
Henk Wolff has audited social media operations for 22 casino operators across 10+ countries and keeps finding the same gaps: no player database uploads to Meta for VIP retargeting, no LTV tracking by channel, no segmentation on retention ads — slots players, live casino, crash games all getting the same generic creative.
In this conversation, he breaks down which platforms actually convert for iGaming (TikTok is underrated, Instagram and Facebook are misused), how to vet influencers before signing, why micro-influencers at 10–20K followers outperform celebrity partnerships on retention, and how to time campaigns around payslip cycles.
He also covers Finland banning affiliates from its 2027 regulated market, why CPAs hitting 2,000 are forcing operators to rethink acquisition, and why the 18–25 demographic may carry higher lifetime value than your current VIPs if you build a brand they stay with for 15 years.

Nemanja Mirković spent years building Sleep Advisor into one of the largest affiliate sites in the mattress niche, got hit by a Google update that wiped out 50%, hit 12 million monthly visitors, and then sold the whole thing.
In this conversation, he gets specific about the scaling bottlenecks that nearly killed the business, the automation sequence that broke them open, and how brands quietly steal commissions from their own affiliates.
He also explains why he stopped buying content sites after the exit and now invests in businesses that don't depend on a single traffic source.
Nemanja co-founded Sleep Advisor before the acquisition and now sits on the board of PressWhizz, a link building marketplace, while investing across e-commerce and SaaS.

Most founders who approach PE funds for funding have a number in their head that is, in Dmytro Bondar's words, "pretty much randomly calculated." In this conversation, Dmytro walks through what actually matters when a PE fund evaluates a company: cash flow over projections, realistic timing over optimistic promises, and a question most investors never ask, what does the founder do with their money?
Dmytro also explains why he now runs a test project with every acquisition target before signing papers, after learning the hard way that numbers on a PnL tell you nothing about culture fit. He covers the management breaking points at 30, 150, and 200 people, why promoting your best expert to manager is almost always the wrong move, and why his one piece of advice to his younger self is: play in bigger markets.
Dmytro Bondar is CEO of Boosta and runs a private equity fund focused on digital businesses. He has scaled teams from two people to over 200.

CEOs are getting hundreds of cold emails a week. The bad ones get deleted on sight - and "bad" now includes most of what worked six months ago.
Joel Kuusamo runs BearCity Leads and has built cold email systems for clients across the Nordics, the US, and Western Europe.
In this conversation he walks through what separates the campaigns that book meetings from the ones that burn your domain: why your offer matters more than your personalization, how to use cold email to validate new markets in 24 hours, the subdomain infrastructure that keeps your main domain clean, and why sending from a brand-new domain without warming it up gets you blacklisted in days.
He also covers how to use intent signals to time outreach, what GDPR actually requires (and what it doesn't), and why AI-written copy still reads like AI-written copy if you skip the editing.
Worth listening to if you run outbound or are thinking about starting - and especially if you've been told cold email is dead.

Michał Rochwerger has spent over $5 million testing link building tactics across dozens of markets, and he says most of that industry is built on manipulated metrics.
In this conversation, he breaks down exactly which signals are worth manipulating, which ones are a waste of money, and how domain rating, traffic, and trust flow are being faked at scale to sell guest posts worth nothing.
He also exposes how others use DMCA copyright scams to net 240 high-authority links in a single month, why Google will keep betting on links in the AI era, and how operators are already gaming ChatGPT and AI Overviews through parasite SEO on trusted publishers.
Michał is the CEO of TrustLuna and Vistrix, runs one of Poland's largest link building operations, and has watched from the front row as major agencies burned seven-figure budgets on tactics that looked good in reports and did nothing in rankings.